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The story of Elisabetta Sammarco Beachwear begins in 2005 created directly from the hands of the namesake owner of the brand. The first collections were dedicated to streetwear, sportswear and beachwear. These gorgeous pieces aimed to combine elegance with lightness, precision with ease, and comfort with impeccable style.

After completing her first studies at the faculty of economics at Luiss Guido Carli in Rome, she moved to Florence to obtain a secondary degree in Economics, and then continued her training with a Master in Marketing of Fashion and Design, at the Fashion School of the Polimoda.

Elisabetta or “Betta” to close friends and family- opened her own laboratory in the industrial district of Molise producing a variety of specialized products that were sold throughout central Italy. Her productions focused on high-quality and innovative materials from exemplary suppliers. The choices reflecting the best of the beat from the leaders in the fashion sector- both in terms of clothing and beachwear. Today, her business boasts a production chain that is entirely Made in Italy. 

Elisabetta Sammarco Beachwear has consistently participated in the most important trade fairs, such as the “White – Milan”, which allowed her to extend her commercial horizons in important breakthrough markets.  Her swimsuits can even be found in select stores and outlets in Ibiza and Formentera. In Italy, she has chosen to select only a few hand-selected collaborations. Her swimsuits can be found (among other places) in Ostuni, Noto and Salina.

The Rainbow Collection was born from the idea of ​​both retracing and updating the models and colors that have been most appreciated in the 16 years of Elisabetta Sammarco Beachwear. The updates have been done in an eclectic and innovative way. They represent a step back in time and a bold move towards the future, the pieces are both timeless and graceful, and open the doors of summer.  The 2021 collection is a true rainbow of ideas and colors. It accompanies both the social and the brand’s rebirth after a long and complicated identity crisis.  “After rain there is a rainbow, after a storm there is calm, after the night there is a morning, and after an end there is always a new beginning”. 

The time has come to dive in!

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